Example Defined Cohort:
Customers in Post Guarantee Period

Unidentified Intro:
Automated Response to Request Caller #

Identified Intro:
Caller Options Presented

0: Transfer
to CSR

1: Account Info

2: Upgrade to Select + 10% Off Offer

0: Transfer
to CSR

3: Transfer
to CSR

2: Upgrade to Select + 10% Off Offer

1: Repeat Message

1: Accept Upgrade + 10% Off Offer

2: Downgrade or Cancel (Split Test)

Save Sale Offer – Downgrade to Basic Plan + 10% Off

Save Sale Offer – 15% Discount on Core Plan

1: Transfer to Team

2: Accept Downgrade to Basic Plan + 10% Off

3: Cancel Confirmed

1: Transfer to Team

2: Accept 15% Discount on Core Plan

3: Cancel Confirmed