Creating appealing offers for your audience is key. It’s certainly better than vandalizing vehicles like Mr. Mustache, to drum up business. You must clearly craft your advertisements, offers, and promotions to your specific target audience.
Creating money making offers for new and current customers is an ever-evolving process. An offer that worked well during the holidays may be less successful during the summer months, and vice versa. You should continuously test offers against one another to determine which offer makes your business the most money overall.
While generating new customers is important, retaining customers is equally if not more important. Using the same strategy of testing offers against one another when you acquire customers, on your existing customer base, you can identify which messages works best for each of your customer types or segments.
Continuously testing your offers, whether they are for acquiring customers or for keeping customers is the key to long term profitability.