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RevGuard Happy Hour | The Affiliati Network | Sonny Palta

RevGuard Happy Hour | The Affiliati Network | Sonny Palta

This is the first interview in the RevGuard Happy Hour series. The primary goal of the series is to host informal interviews with industry experts and thought leaders, and provide educational or interesting information for continuity, free trial, direct response advertisers. The secondary goal is, of course, to enjoy a drink or two while we are at it!
In this short interview with Sonny Palta, of The Affiliati Network, our own Aimee Paterson asks the important questions.

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6 Surprising Ways Customer Service Impacts Chargebacks

6 Surprising Ways Customer Service Impacts Chargebacks

Transaction disputes are a complex issue with hundreds of potential triggers. However, all chargebacks ultimately can be traced to one of three sources: criminal fraud, merchant error, or friendly fraud.
Most preventable chargebacks are the result of merchant error. Up to 40% of all transaction disputes are caused by simple oversights or easily corrected mistakes. Additionally, poor customer service is one of those merchant errors that leads to unnecessary chargebacks.

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How to Lower Chargebacks, Combat Affiliate Fraud and Increase Profitability

How to Lower Chargebacks, Combat Affiliate Fraud and Increase Profitability

This article is part of an interview series with experts in the continuity, subscription and trial-offer ecommerce space.
The focus of this series is to provide valuable insider information from the people who work in the industry, for novice and advanced online entrepreneurs and advertisers alike.
The first interview in the series is with Ben Grossman, CEO of Pinpoint Intelligence. Ben is a veteran in the trial offer space, having been an advertiser himself. These days, Ben is focused on risk management and chargeback mitigation for high risk merchants and high volume subscription services.

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Call Center Hold Times are Killing Your Business – How You Can Fix That, Today

Call Center Hold Times are Killing Your Business – How You Can Fix That, Today

Whether it’s time to work on that Summer beach body, or New Year’s resolutions are yet to be broken, ecommerce trial and subscription businesses are booming during these periods – new customers are signing up for skin, muscle and diet offers.
That’s great for business.
On the flip side, your call center will soon inevitably start receiving a record number of calls.
Which every year seems to mean the same thing… longer hold times and higher chargebacks.

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Advertiser Summit Aspen Review and Recap

Advertiser Summit Aspen Review and Recap

The RevGuard team recently had an opportunity to attend the Advertiser Summit at the St. Regis and Hotel Jerome, in Aspen. The event was hosted by Nate Lind of HaloRiver.
TL;DR the event was full of trial offer advertisers and partners, providing an excellent opportunity to network and get to know successful players in the trial/continuity niche.
In this detailed review we will look at what makes #AdSumAspen an excellent investment for anyone partnering with, or marketing to, trial offer merchants. Read on!

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6 Ways to Avoid Recurring Billing Chargebacks

6 Ways to Avoid Recurring Billing Chargebacks

In the final post of our guest series, the Chargeback team outlines the best practices for avoiding recurring billing chargebacks.

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Recurring Billing Chargebacks: The Reason Codes to Know

Recurring Billing Chargebacks: The Reason Codes to Know

Subscription billing merchants are typically more familiar with customer disputes compared to merchants who don’t use a recurring payment strategy. But not through any fault of their own—recurring billing chargebacks essentially come with the territory. Last week, the Chargeback team kicked-off a 3 part series with a merchant introduction to chargebacks and customer disputes. Now we’re honing in on the specifics of customer disputes as they apply to subscription billing merchants specifically.
Today’s post takes a look at the chargeback reason codes used to describe recurring billing disputes and the main variations in dispute types.

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The Patented Technology That Reduces Chargebacks While Increasing Profits

The Patented Technology That Reduces Chargebacks While Increasing Profits

We are proud to announce that we have been awarded a patent for our software that does A/B testing to optimize customer lifetime value. If you’re familiar with what we do, then this may come as no surprise.
If you haven’t yet heard of us…
Our patented SaaS platform assists subscription and continuity advertisers in reducing chargebacks, increasing customer lifetime value, reducing customer churn and increasing profits.

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A Merchant Primer on Customer Disputes and Chargeback Management

A Merchant Primer on Customer Disputes and Chargeback Management

Chargebacks are one of the biggest pain points for subscription merchants. It seems that with every billing cycle comes a new slew of recurring billing disputes. Not only are these pesky things time-consuming, but they’re also a serious drain on revenue. Even worse, if your chargeback ratio is above 1 percent for more than a month, your merchant account could be shut down.
Over the next three weeks, the team from Chargeback, the only technology-driven chargeback management solution on the market, will join the RevGuard blog to share our specialized knowledge of dispute resolution. The goal is to give you a comprehensive rundown of how chargebacks work, what subscription merchants should know about them, and how to prevent them from ever happening.
In this first post, we’ll outline 7 fundamentals about chargebacks and the chargeback process that all merchants should understand.

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Optimizing Profitability: A Chargebacks911 Review

Optimizing Profitability: A Chargebacks911 Review

Today’s ecommerce environment is driven by consumer preferences and customer satisfaction. This means merchants need to be even more attentive to the delicate balance between risk and reward. Indulging customers too much becomes an unmanageable liability. On the other hand, stringent risk mitigation can severely hinder profitability.
The solution is a comprehensive combination of products and services that creates an equitable solution for both the merchant and customer.
Chargebacks911 is a key element to mitigating risk while optimizing revenue retention, and an excellent complementary chargeback reduction service to RevGuard.

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