10 Greatest Lies & Stupid Things People Said In History

“The iPhone… in terms of a sort of a sea-change for BlackBerry, I would think that’s overstating it.” – BlackBerry CEO Jim Balsillie, February 2007.

Over 200 million iPhones were sold in 2015 — versus 7 million BlackBerry smartphones. Ooops.

 “Customers only want to talk to a live rep.” – Every Live Customer Support sales rep who ever lived.

75% of customers choose an automated interaction option first – when that option is personalized, status-based and immediate.

RevGuard is personalized, status-based and immediate; whether through phone, web or email.

“Read my lips, no new taxes.” – George H.W. Bush at 1988 acceptance speech.

Bush raised taxes two years later. Bill Clinton used that quote in an attack add which, most pundits agree, swung the election in his favor in 1992.

“RevGuard increases chargebacks.”  – Every Live CSR sales rep who ever tried to sell against RevGuard.

There has never, ever been an apples-to-apples test (same offer terms and conditions, etc.) where RevGuard’s automated methods have raised chargebacks.  In fact, tests show that RevGuard always lowers chargebacks.  We have the data to prove it.

“I did not have sexual relations with that woman.” – Bill Clinton, January 26, 1998, referring to allegations he had a sexual relationship with Monica Lewinsky.

He later admitted to the sexual relationship when confronted with, ahem, DNA evidence. Enjoyed best on VIDEO.

“RevGuard is expensive.” – Every Live CSR sales rep who ever tried to sell against RevGuard.

RevGuard provides a 241% – 541% ROI, depending on affiliate quality and traffic source. This is documented for every RevGuard customer with their own internal CRM numbers.

Plus, there’s no risk.  Run it for 30 days. If it doesn’t provide dramatic results that make you more money, leave and you owe nothing. Oh, and there are no long-term contracts either.

“And what do you do?” – Queen Elizabeth II, to Eric Clapton, Jimmy Page, Jeff Beck and Brian May, at reception for the British music industry at Buckingham Palace, March 2005

“Are you a guitarist, too?” – Queen Elizabeth II, to Led Zeppelin’s Jimmy Page, March 2005, same event.

Good grief 🙂

 “You should force customers to call you.” – Every Live CSR sales rep who ever tried to drive up your call center costs at the expense of your chargebacks and wallet.

Some customers want to interact only via web, some want to interact through email, other customers want to use an automated phone system,  and some want to talk to a live CSR.

But all customers will absolutely chargeback, if you don’t make it easy and convenient for them to interact.

RevGuard provides web, email, automated phone interaction and a quick connection to live CSR.

“Hurray, boys! We’ve got them.” – General George Custer, right before the battle of The Little Big Horn.

Custer and his men were all wiped out. Ouch.

“RevGuard is just a simple IVR.” – Every Live CSR sales rep who ever tried to sell against RevGuard.

With RevGuard you can get three gamechangingtechnologies:

1. You can use A/B tests to optimize your customer service interactions.  The same science you use to optimize customer acquisition for landing pages, and media, is used to optimize customer service interactions and lift customer lifetime value (CLV).

2. You can get comprehensive CLV data, to determine which tests are working best and to proactively manage your affiliates and media buys, to optimize profitability.

3. You can use it across multiple channels including automated phone interactions, web and email.